Raising The Bar

Raising The Bar

"Clif Bar" is a US brand of snack bars, and they've been a massive success over the past ten years or so.  The story of how Gary Erickson built the business from nothing was a huge inspiration for me in setting up SuperJam.  

As a business, they have a very ethical approach and are great example of a company that has been a huge success, while staying true to their principles.


Type: book

Vendor: SuperJam

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