In the 48-Hour Startup, Fraser conducts an experiment to start a new business in just two days. Creating a brand, coming up with a name and even finding the first couple of customers, the book shows what is possible when you focus on getting your business started, rather than on market research and planning.
Fraser Doherty is the founder of the 100% Fruit jam company, SuperJam. He started the company at the age of fourteen, using his Gran's recipes. Since then, SuperJam has grown to supply over 2,000 supermarkets around the world, selling millions of jars along the way.
SuperJam has been entered into the National Museum of Scotland as an 'Iconic Scottish Brand', has won over 20 innovation awards and launched in seven countries around the world.
As well as sharing his story at hundreds of speaking engagements, Fraser is a regular contributor to magazines and an author of two books; SuperBusiness and The SuperJam Cookbook.