In the 48-Hour Startup, Fraser conducts an experiment to start a new business in just two days. Creating a brand, coming up with a name and even finding the first couple of customers, the book shows what is possible when you focus on getting your business started, rather than on market research and planning.
Fraser Doherty MBE started his incredible business career at the age of just fourteen. After being taught how to make jam in his Grandmother’s kitchen in Scotland, he came up with a way of making jam 100% from fruit. At sixteen, he presented his brand, SuperJam, to Waitrose and went on to become the youngest ever supplier to a major supermarket.
SuperJam has since grown into a company that has sold many millions of jars through thousands of supermarkets around the world. As well as being a commercial success, the business has invested in successful charitable projects - running hundreds of free tea parties for the elderly.
Fraser has been commended by the Prime Minister at Downing Street, by HRH Prince Charles and was recently awarded a medal (MBE) “for services to business” by The Queen.
He has shared his incredible story at more than 500+ conferences in 27 countries around the world, as well as in his best-selling books SuperBusiness - published in UK, US, Australia, Korea and Japan, 48 Hour Startup – published in the UK, US, Netherlands and Korea and The SuperJam Cookbook.
He is also the co-founder of Beer52; the world’s largest craft beer club, named by the FT as one of Europe’s fastest-growing startup companies. With almost 200,000 monthly subscribers, the company also produces the world’s No. 1 craft beer magazine, Ferment. Importing beer from a new country each month, they have visited breweries in South Africa, California, New Zealand and even North Korea.