I think that the world is so noisy and there are so many brands trying to get our attention every day that to stand out 'being different' isn't enough any more - you have to be ridiculous. And, as far as ridiculous goes, Boomf is a trailblazer. It's an 'Instagram marshmallow' company that I invested in last week.
Founded by James Middleton (brother of Kate Middleton) and Andy Bell of Mint Digital, the company has solved one of the world's pressing problems - now you can print your pictures onto marshmallows and send them to your friends (with free worldwide P&P).
Go make yourself a box at www.boomf.com