I'm delighted to be holding one of the first copies of the beautiful new book 'The Challenger's Almanac', which I contributed a chapter to.
The book contains stories of challenger brands who have followed their dreams against the odds to become inspiring successes.
Some of my favourites are David Huit of Huit denim, who has brought jean manufacturing back to Cardigan in Wales. I also love the outlook of the guys behind Holstee and BJ Cunningham, the guy who launched 'Death Cigarettes'.
You can buy a copy here.